ベトナムへの特別な愛情と食品に関する仕事の経験を持つベトナムデリ(VIETNAMDELI)の創設者森一樹氏と彼の妻ダン・マイ・ニーは、ベトナムの食文化を桜の国日本に、そして世界に広める夢を少しずつ実現しています。世界とベトナムの新聞は、ベトナムデリの創設者が語る、ベトナムの食品ブランドを日本でトップに押し上げた成功の旅について紹介します。

Mr. Mori Kazuki, what inspired you to build a brand dedicated to Vietnamese cuisine?

Nearly 10 years ago, as the economic and cultural exchange between Japan and Vietnam grew stronger, the number of Vietnamese people coming to Japan to study and work increased rapidly, leading to a high demand for Vietnamese food. However, at that time in Japan, there were only a few small-scale production facilities, and the "supply could not meet the demand", which posed a difficult problem in terms of product quality. It would be difficult for the Japanese to accept if we continued with the spontaneous food production method with such uneven quality. With my love for Vietnamese cuisine, I wanted Vietnamese dishes to be more and more present and regular on the tables of Japanese families. With the support of my wife, we put our heart and soul into building the Vietnamdeli brand with the thought that "What comes from the heart will touch the heart".

Japan is known as the world's most demanding market for food quality and safety. Have you found the secret to a Vietnamese company successfully conquering this market?

Applying modern production technology and strict processing procedures according to Japan's JFS-B management standards, Vietnamdeli's products ensure food safety and hygiene while still preserving the traditional Vietnamese flavor. Therefore, in a short time, the company's processed meat products, most notably Vietnamdeli's Gio Cha, have been present in nearly 2,000 retail stores, Vietnamese restaurants and major supermarket chains in Japan. From the experience of working with supermarket partners, we have gradually improved our organization and production process. In July 2022, Food Force expanded its restaurant business with the first store in Seto City, Aichi Prefecture. And less than a year later, in June 2023, the company had the opportunity to bring the next Vietnamdeli restaurant to Matsuzakaya, a high-end department store with the longest history in Japan and the world. This is a big step forward for us.

Vietnam and Japan have just upgraded their relationship to a comprehensive strategic partnership. In the context of the increasingly bright prospects for bilateral relations, what are your plans for the future of Food Force and the Vietnamdeli brand?

フードフォースはベトナムデリを国際的なブランドへと成長させ、ベトナムと世界を結ぶ架け橋とすることを目指しています。この目標を達成するため、2023年末に『ベトナムデリプロジェクト』を開始し、ベトナムと日本の農産物生産者、食品会社、F&Bブランド、そして経験豊富な日本企業との間で戦略的な提携を結びました。この取り組みの主な目的は、日本のスーパーマーケットやショッピングセンターにおけるベトナム製品の需要を拡大することです。さらに、フードフォース(Foodforce)は食品、人材、観光分野での日越間ビジネスの架け橋となることも志しています。ベトナムデリの旅は始まったばかりです、日本と世界市場におけるベトナム製品の地位確立のため、多くのお客様、パートナーの支持を求めています。どうぞよろしくお願いいたします！

Source https://baoquocte.vn/vietnamdeli-cau-chuyen-thanh-cong-trong-hanh-trinh-ket-noi-hai-nen-van-hoa

Morisho.co