ベトナム食品ブランド「Vietnamdeli」を運営するFoodforce株式会社は、この度、英国の経済誌フィナンシャル・タイムズとドイツ(Financial times)の市場調査会社スタティスタが発表する「アジア太平洋地域で最も急成長している企業500社」に3年連続で選出されました

The ranking is conducted by the Financial Times (UK), a financial and economic newspaper, and Statista, a German market research firm. The aim is to identify the fastest growing companies in all sectors across the Asia-Pacific region.

Currently, VietnamDeli distributes products to thousands of shops, restaurants and many large Japanese supermarkets such as Tachiya of Valor Group, Don Quijote, Lamu, A-Price ... The company also appears at 5 -star restaurants and hotels of Huge Company - a famous unit in the high -end F&B segment in Japan.

Established 7 years ago, Vietnamdeli has always persevered in pursuing the dream of "bringing Vietnamese cuisine on the dining table of Japanese families" through traditional dishes such as spring rolls, rolls, banh chung ... The product is "Vietnamese flavor - Japanese quality" (Vietnamese Taste - Japanese Quality). Accordingly, the products kept properly in Vietnamese traditional processing according to modern technology, strict processes under the supervision of Japanese experts.

Vietnamdeli is the first spring roll brand in Phu Tang to meet HACCP and JFS-B certificates for factories. JFS-B standard evaluates food safety management factors built and operated by the Japan Food Safety Association. HACCP standard applies to all food and beverage manufacturing industries. HACCP is required by many countries around the world to apply in the process of food production and processing.

Vietnamese cuisine to Japanese dining table: Vietnamdeli's challenge and future

Commitment to quality

According to Vietnamdeli President Kazuki, the biggest challenge was to clear the strict quality standards in Japanese supermarkets. "I think that the key to success is to create a brand that has the philosophy of" trust is a brand "and can trust customers."

The secret to conveying the quintessence of Vietnamese cuisine

Vietnamese food can taste rich for some Japanese people because of using a lot of fish sauce and spices. However, VietnamDeli always strives to recreate the flavor of Vietnam in the best way so that Japanese people can understand and love Vietnamese cuisine. Currently, 90% of customers in restaurants in the commercial area and busy neighborhood operated by Vietnamdeli are Japanese and the percentage of customers coming back is also very high.

Overcoming Covid-19 pandemic

From 2022 to 2023, the world economy was influenced by Covid-19 pandemic, and Japan also fell into economic crisis. However, VietnamDeli continues to grow strongly.

Mr. Kazuki, General Director, said: "This is an extremely difficult period when the market witnessed the decline in shopping demand. However, we are fortunate to always receive the love and support of Customers for the product. Especially, the start of sales for large supermarkets has helped us significantly expand the market share of customers in Japan. "

Towards the steps further

However, President Kazuki said that Vietnamese cuisine has only begun to be known by the Japanese and need more efforts for more people to eat more often.

In the future, Food Force will focus on developing a restaurant chain to bring Vietnamese cuisine to more people, while promoting the need to buy Vietnamese raw materials at the supermarket. Currently, in addition to processing products such as dumplings, fish cakes, the company also set up a bread factory and distributing imported products from Vietnam such as pho, pho, tea, coffee. Moreover, Food Force cooperates with international partners to bring VietnamDeli to the international market, aiming to become a global brand in the near future.